London & New York, 19 September, 2017 – Ecosphere+ has teamed up with a number of strategic partners to launch a new initiative, Poseidon: the creation of a carbon currency that will revolutionise the way we value nature, using blockchain technology to improve access to, and visibility of, the carbon market. Every financial transaction we make has a climate consequence, positive or negative, but at present this impact is hidden and the costs masked. Poseidon will allow these carbon consequences to be visible for the first time by enabling a carbon value to be embedded directly into everyday products. As well as supporting companies and governments in their efforts to reduce their carbon emissions, this technology will enable consumers to participate in this previously inaccessible market through small everyday micro- transactions.
Lisa Walker, CEO of Ecosphere+, commented: “We are delighted to be involved in the partnership driving the development of a global, trusted and accessible carbon currency for the first time. At Ecosphere+ we believe that the missing link connecting consumers, businesses and governments with high quality carbon credits has been a transparent, simple trading system. Finally with the help of new digital technologies we can galvanise the carbon market and start attributing proper value to the services the world’s most vulnerable ecosystems provide.”